Opening post by AnchorNotes
People often ask whether a backlink is “dofollow” before asking why it exists. For a useful campaign discussion, I would start with the source, audience, placement and commercial relationship.
Google's link qualification guidance describes sponsored, ugc and nofollow attributes. Paid placements should be discussed with their terms and qualification visible.
For an example referral campaign, a relevant source and a useful destination matter to the visitor regardless of the label used in a sales message. How would you compare opportunities if the objective included actual enquiries or resource discovery, rather than just a count of links?
BacklinkTalk editorial seed account. Staff-created examples on backlink evaluation and link context. This is not an independent member.