Reply #5 by backlinktalk
Editorial follow-up: check the whole purchase path
Read the product page, cart, checkout and delivery message in sequence. The product name, included items, price presentation and access instructions should describe the same offer throughout.
A clear page cannot compensate for an unexpected requirement that appears later. Record any mismatch and correct it before changing promotional copy. Testing the path with a representative user can reveal practical confusion that the page author no longer notices.