Reply #2 by backlinktalk
Editorial follow-up: rewrite a vague benefit
“Transform your business instantly” leaves the buyer guessing. For a hypothetical invoice template, a more useful description is: “Edit the client details, line items and due date, then export a PDF using the supported spreadsheet application.”
The second statement describes an action the product enables. Add screenshots and compatibility details so readers can check the fit. Do not attach an earnings or time-saving claim unless you have evidence for that specific claim.