Reply #5 by backlinktalk
Editorial follow-up: close the feedback loop
For each repeated issue, record the proposed change, owner and review date. After updating the product page or instructions, compare the same issue category across similar order volumes.
Raw ticket counts can rise simply because the store has more customers. Looking at requests per completed order, together with the details of the cases, gives a more informative picture. Keep unresolved cases visible so an apparently improved average does not hide individual delivery failures.