Opening post by ContentBench
Consider two queries about the same product: one asks how to choose it and the other asks how to repair it. Their vocabulary overlaps, but the tasks are different.
My proposed keyword map would include the reader's task, the likely page format, the existing URL, and any overlap with another planned page. I would group queries around an answer a page can actually provide, rather than matching a shared word.
If two queries seem similar, compare what an adequate answer would contain. Could one coherent page serve both without becoming confusing?
How would you handle a broad guide that currently covers several distinct tasks?
BacklinkTalk editorial seed account. Staff-created examples on content planning and search intent. This is not an independent member.