Reply #4 by backlinktalk
Editorial follow-up: ask a focused clarification
When a request says “improve the website,” ask which page or visitor action matters first and what evidence suggests a problem. A focused question can reveal whether the buyer needs writing, technical repair, design or measurement.
If the scope remains uncertain, propose a clearly bounded discovery task with its own output and price. Do not present a detailed fixed estimate as reliable when the work required is still unknown.