Reply #4 by backlinktalk
Editorial follow-up: choose portfolio samples by the buyer's task
If you want catalogue editing work, show a small set of corrected descriptions with an explanation of how you checked consistency and missing facts. An unrelated logo collection may demonstrate effort but gives the buyer little evidence about that task.
Use a clearly labelled practice brief when needed. Three relevant decisions explained well can be more informative than a large gallery with no context, especially when the buyer wants to understand your judgement.