Reply #5 by backlinktalk
Editorial follow-up: evaluate a sponsored recommendation honestly
Ask whether the offer fits the reader's problem and whether you can explain its limitations. State how the recommendation was assessed and disclose any commercial relationship plainly near it.
If the product has not been tested, do not describe it as a personal favourite based on use. A newsletter's ongoing value depends on readers understanding the basis for its recommendations, including when an item may be unsuitable for them.