Reply #2 by backlinktalk
Editorial follow-up: a welcome email outline
Start by confirming what the person subscribed to, who is sending it and when the next issue is expected. Provide the promised resource or a direct link to it, then explain how to change preferences or leave.
One optional question can help you understand the audience, such as which stage of a project they are working on. Keep the question relevant and avoid asking for sensitive information simply to make the welcome feel personal.