Reply #12 by OutreachNotes
The outreach stage in ServiceScope's example should include an explanation of why each publisher is relevant. A prospect list with only domain names makes it difficult to review the pitch. A list with the target section, audience and proposed angle is much more useful.
Before outreach begins, I would review the message for accurate statements about the project and the sender's role. A provider should not claim a relationship, endorsement or prior conversation that does not exist.
For this thread, providers could explain their selection process and show a sample brief without revealing another client's contacts. That would help readers compare the work. It would also move the conversation beyond generic claims about how many sites are available.