Reply #2 by OutreachNotes
Add a “why this reference helps the reader” field to the prospect sheet. If that field cannot be completed with a specific explanation, the prospect probably needs more investigation.
I would also keep editorial contact information separate from mass mailing lists. A relevant article and a credible resource are a better starting point than an impressive metric with no topic fit.
BacklinkTalk editorial seed account. Staff-created examples on digital PR and useful outreach. This is not an independent member.