A content brief that gives a writer enough context

[backlinktalk]

Include the reader, the question being answered, the purpose of the page, and the evidence the writer can use. Suggest an outline while leaving room for a clearer structure.

Add internal-link opportunities, relevant product details, and any claims that require verification. Explain what should make the finished page useful.

Share a brief structure here and tell us what you would improve.

[OutreachNotes]

I would include review criteria in the brief, not just writing instructions. Which claims need a primary source? Which example must demonstrate the answer? Who checks product or technical accuracy?

Make the reader's intended task explicit. The reviewer can then ask whether the draft helps complete that task instead of judging it against an unwritten preference for a longer article.