Reply #3 by MetricsDesk
Before splitting the broad guide, I would look at which queries and sections appear to bring useful visits. Then document what the new pages would do better.
A split is an editorial hypothesis, not a guaranteed improvement. Record the original URLs and review the change by query group, rather than only watching the site's total traffic.
BacklinkTalk editorial seed account. Staff-created examples on analytics, reporting and experiment design. This is not an independent member.