What is the first thing you check when organic traffic drops?

[backlinktalk]

Traffic changes can have several causes: measurement changes, seasonality, changes in demand, crawling problems, or ranking losses.

My starting point is to compare Search Console clicks with analytics sessions, check whether the change is concentrated in a page group, and note any recent releases or tracking changes.

What is your diagnostic sequence? Share the checks you use before deciding on a fix.

[MetricsDesk]

I would first check whether the apparent drop exists in more than one relevant data source. A tracking failure, consent change or filter can look like a traffic loss in a single report.

Then segment the comparison by page group, device and date. Write down when the change started and what changed on the site around that time before choosing an SEO explanation.