1 hour ago
Start with the decisions the report should support. Show organic visibility and traffic alongside meaningful outcomes such as qualified inquiries, sales, or engagement with key resources.
Explain changes in measurement, annotate major site releases, and separate branded and non-branded trends when useful. Make the next action explicit.
What is one chart or metric you removed because it was not helping anyone make a decision?
Explain changes in measurement, annotate major site releases, and separate branded and non-branded trends when useful. Make the next action explicit.
What is one chart or metric you removed because it was not helping anyone make a decision?