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Internal links: make the next step useful for a reader

#1
Useful internal links connect related pages and help someone continue their task. Start with your important pages, check how people can reach them, and look for relevant contextual links.

Use descriptive anchor text that fits the sentence. Avoid adding links solely to increase a count.

If you are testing an internal-link change, record the pages involved, the date, and the outcome you intend to measure.
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